The Storyteller's Playbook

Hosted by At Your Service in partnership with Kajabi 

The Storyteller's Playbook is a 3-hour immersive summit designed for the modern creative who is building a business rooted in purpose, curiosity, and community.

Featuring keynote talks, fireside chats, and breath-work, this is a fast-paced, engaging, and community-oriented summit for people curious about pursuing nontraditional paths in storytelling and creativity.

This offering is a recording of our Virtual Summit hosted in November 2025

When you enroll, you'll receive:

• 3+ Hours of engaging conversations and practical advice from top creatives and industry leaders (video and audio recordings)

• Your own AYS Clubs account and library, to add to and keep up with other AYS offerings
• Access to AYS Discord Community, and a Private Summit Channel to connect with others who have enrolled
• Early access and exclusive offers to upcoming AYS Clubs, Courses and Summits

Each session is designed to meet you where art and livelihood intersect:

• • Visual Identity and Community as Co-Creator with Sarah Bahbah and Timothy Goodman.

    Two artists with unmistakable visual languages discuss what it means to be community-dependent, balancing authentic expression with the pressure to create, and why great work starts selfishly before it serves others.

   

  • The Wealth of Creativity with Wendy Wecksell.

    The financial realities of the creative world are challenging, but Wendy Wecksell, creator of the EQ of Wealth and former artist, believes creatives are uniquely positioned to succeed financially. Reframing creatives as founders, the "Why You" framework, and why fundraising is really about finding your people.

   

  • Expert to Entrepreneur with Kajabi VP Allie Fernando and Millana Snow.

    Millana, who has built Her breath-work and coaching business on Kajabi since 2020, shares how She consolidated scattered products into one seamless ecosystem: courses, membership, coaching, community, newsletter, all interconnected. The conversation addresses the fear that never goes away (whether you have 100 or 100K followers), and why Calling is greater than Fear.

     

  • Keynote: Ilana Glazer on the Urgency of Storytelling

    From Broad City to Broadway to self-funding her own projects, Ilana shares why documenting our stories now is more critical than ever. Noor and Ilana get real about the grief of letting go of past work, the layers of creative development, and why authenticity is both the most attractive and profitable path, even if it takes longer. 

     

  • What Are You Really Selling? Core Questions for Independent Creators with Seth Godin.

     What are you really offering? Seth guides us through the essential questions on our path as independent creators and argues that people wrestle with four core needs every day, and we have the tools to serve them. This session breaks down how to identify what you're actually offering your community, how to find your smallest viable audience, and why building community matters more than building reach. 

    Seth reminds us: what you've signed up to do is really hard. That's okay, because it's important. You can do work that matters for people who care.

     

  • Your Body as Your Business Partner with Millana Snow.

    An 8-minute breath-work integration to process what we've covered in this summit through the body and access your inner knowing. Millana guides us to recognize that the body doesn't lie, it tells us when we're aligned and when something isn't right. Presence as a healing principle, listening to your inner voice, and a repeatable breath pattern to access your capital-S Self.

     

  • Closing Ceremony led by Noor Tagouri.

    Noor reads the questions submitted by all attendees as a closing poem, because questions are where possibility exists. From "How can I be less afraid of expressing myself?" to "Is revolutionary love truly driving my work?" to "Why can't I just hit Enter?" This closing session reminds us we aren't alone in these questions, and that you don't need permission to start.

   

This summit is a space to pause, reconnect, and reimagine what’s possible when we build with intention, integrity, and each other.