The Storyteller's Playbook is a 3-hour immersive summit designed for the modern creative who is building a business rooted in purpose, curiosity, and community.
Featuring keynote talks, fireside chats, and breath-work, this is a fast-paced, engaging, and community-oriented summit for people curious about pursuing nontraditional paths in storytelling and creativity.
This offering is a recording of our Virtual Summit hosted in November 2025
Each session is designed to meet you where art and livelihood intersect:
- Visual Identity and Community as Co-Creator with Sarah Bahbah and Timothy Goodman.
- Two artists with unmistakable visual languages discuss what it means to be community-dependent, balancing authentic expression with the pressure to create, and why great work starts selfishly before it serves others.
- The Wealth of Creativity with Wendy Wecksell.
- The financial realities of the creative world are challenging, but Wendy Wecksell, creator of the EQ of Wealth and former artist, believes creatives are uniquely positioned to succeed financially. Reframing creatives as founders, the "Why You" framework, and why fundraising is really about finding your people.
-
Expert to Entrepreneur with Kajabi VP Allie Fernando and Millana Snow.
Millana, who has built Her breath-work and coaching business on Kajabi since 2020, shares how She consolidated scattered products into one seamless ecosystem: courses, membership, coaching, community, newsletter, all interconnected. The conversation addresses the fear that never goes away (whether you have 100 or 100K followers), and why Calling is greater than Fear.
-
Keynote: Ilana Glazer on the Urgency of Storytelling
From Broad City to Broadway to self-funding her own projects, Ilana shares why documenting our stories now is more critical than ever. Noor and Ilana get real about the grief of letting go of past work, the layers of creative development, and why authenticity is both the most attractive and profitable path, even if it takes longer.
-
What Are You Really Selling? Core Questions for Independent Creators with Seth Godin.
What are you really offering? Seth guides us through the essential questions on our path as independent creators and argues that people wrestle with four core needs every day, and we have the tools to serve them. This session breaks down how to identify what you're actually offering your community, how to find your smallest viable audience, and why building community matters more than building reach.
Seth reminds us: what you've signed up to do is really hard. That's okay, because it's important. You can do work that matters for people who care.
-
Your Body as Your Business Partner with Millana Snow.
An 8-minute breath-work integration to process what we've covered in this summit through the body and access your inner knowing. Millana guides us to recognize that the body doesn't lie, it tells us when we're aligned and when something isn't right. Presence as a healing principle, listening to your inner voice, and a repeatable breath pattern to access your capital-S Self.
-
Closing Ceremony led by Noor Tagouri.
Noor reads the questions submitted by all attendees as a closing poem, because questions are where possibility exists. From "How can I be less afraid of expressing myself?" to "Is revolutionary love truly driving my work?" to "Why can't I just hit Enter?" This closing session reminds us we aren't alone in these questions, and that you don't need permission to start.
This summit is a space to pause, reconnect, and reimagine what’s possible when we build with intention, integrity, and each other.
When you enroll, you'll receive:
-
3+ Hours of engaging conversations and practical advice from top creatives and industry leaders (video and audio recordings)
- Your own AYS Clubs account and library, to add to and keep up with other AYS offerings
- Access to AYS Discord Community, and a Private Summit Channel to connect with others who have enrolled
- Early access and exclusive offers to upcoming AYS Clubs, Courses and Summits
Speaker Bios:
Ilana Glazer
Ilana Glazer is a comedian, actor, advocate, and creator best known for co-creating and co-starring in the acclaimed series Broad City. She co-wrote and starred in Babes, which premiered at SXSW 2024 to rave reviews before its Neon release. Her stand-up includes Ilana Glazer Live -- which toured across the US and Canada -- and her sophomore stand up special Human Magic. In 2025, she made her Broadway debut in the stage adaptation of Good Night & Good Luck alongside George Clooney for a special limited run.
Sarah Bahbah
Sarah Bahbah is a globally recognized multi-hyphenate visionary; known for her visual artistry, writing, directing. Raised by Palestinian-Jordanian Immigrant parents, her culturally conservative upbringing led to a great rebellion of Art. Over the past decade Bahbah has become internationally renowned for her signature style, giving birth to visually striking, culture-shifting stories that combine her most intimate psyche appearing as subtitles placed over cinematic stills. Bahbah’s art explores the power of vulnerability by confronting our rawest emotions, cinematically. She believes in embracing emotional truth to break taboos and celebrate the liberation of guilt and shame.
Timothy Goodman
Timothy Goodman is an artist and author based in NYC. His work has populated walls, galleries, clothes, products, packaging, and books for organizations such as Nike, YSL, Tiffany & Co., Saks Fifth Avenue, Uniqlo, Apple, Google, The New Yorker, and the New York Times. He’s created over 250 murals, and he regularly donates art to communities in NYC. Tim is the author of three books.
Seth Godin
Seth Godin is the author of 21 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people.
He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. His book, This Is Marketing, was an instant bestseller around the world. The newest book, The Practice, is out at the end of 2020 and is already a bestseller. His newest project is leading a worldwide group of volunteers creating The Carbon Almanac.
In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. His podcast is in the top 1% of all podcasts worldwide.
In 2018, Seth was inducted into the Marketing Hall of Fame.
Millana Snow
Millana Snow is a leading voice in global wellness and the founder of Integrative Breathwork, a healing method blending breath, energy healing, and self-inquiry. Since 2020, she has trained over 200 facilitators worldwide, equipping them to guide communities toward deep healing and self-trust.
In Her first book, It’s All Within You: 7 Principles to Access Your Innate Power and Heal from the Inside Out, Snow explores the revolutionary truth that you already have everything you need. The book serves as a map back to the authentic Self through deeply moving personal reflections, somatic practices, and client stories.
Wendy Wecksell
Wendy Wecksell is an impact-driven leader, relationship expert, and founder of WxL Partners, a highly specialized executive coaching company that created "The EQ of Wealth. ” This unique training addresses the root causes that hold UHNW women and families back from moving capital to impact, enabling funds to flow without friction. With a career spanning almost 20 years, Wendy has worked directly alongside Oscar-winning icons, world leaders, visionary founders, and audacious philanthropists.
Noor Tagouri (Host)
Noor Tagouri is an award-winning journalist and producer, and a touring speaker for over 15 years.
In 2019, Noor founded At Your Service (AYS), a consulting and production company that produces original investigative series and collaborates with brands DELL, NIVEA, Prada and Google to tell stories in service of underrepresented communities.
In 2022 Noor launched the investigative series “REP: A Story About the Stories We Tell,” exploring the concepts of Representation and Objectivity in Media. REP received a 2023 Webby nomination for Best Limited Series and Noor taught the investigation in her Revolutionary Representation Journalism Course at SUNY New Paltz.
With a finger on the pulse of her communities’ concerns, Noor Tagouri continues to transform media, making it more inclusive, representative, and soulful than ever before.
Build Your Platform with Kajabi. Try 30 Days Free
Tell your story. Serve your community. Build something that matters.
If you’re building a community, sharing your voice, or leading from lived experience, Kajabi gives you everything in one place: courses, memberships, communities, newsletters, podcasts, websites. No code, no clutter, just tools that let you lead with integrity and earn on your own terms.
At Your Service uses Kajabi to host our website and newsletter, and run our live clubs and digital offerings in one space, giving us more room to focus on what matters most: the story, the people, and the impact. Kajabi simplifies the backend so we can go deeper on the front end.
AYS has partnered with Kajabi to offer you 30 days of Kajabi for free, to support your independent storytelling journey.
Storytelling as a service, right to your inbox. Join our growing community to witness, experience, and contribute to our collective story.